Associated Lighting Representatives, Inc.
Glow Star BK SSL
THE POWER OF 'e' CHANGES EVERYTHING

For the first time in human history, a light source has the potential to generate more light than heat.  BKSSL™ products harness the power of this technology and seamlessly integrate into traditional lighting schemes.  The benefits derived from this advancement cannot be overstated.

If LED's are the source, then Solid State Lighting (SSL) is best defined as the fully integrated system that delivers useful light.

Finelite HPR Finelite
HPR is a high performance recessed luminaire for use on today’s most sustainable office and school projects. It is available with two unique styles, multiple sizes and lamp configurations, and can be accented with three center optical elements.

The HPR carries a 10-day lead time; the same for all of Finelite's standard products.  If you require them quicker than 10 days, just call.

Lumec RoadStar

Lighting Controls Resources
Access to Acrobat .pdf and Autocad files designed by our controls team to provide application engineering and design assistance for all your lighting control projects.

Associated Network System Representatives is a division of ALR which represents manufacturers for the high-end audio/video and Pro A/V markets.  For more information, or to view a list of manufacturers visit www.ansrinc.com


Associated Lighting Representatives (ALR) opened for business in 1961 as a two person agency representing several small lighting manufacturers.  In its 48-plus years, ALR has grown to be one of the dominant sales agencies in the country, with 80 employees, three offices and an enviable list of manufacturers.

The company was founded upon the simple premise of providing the best possible service to its customers while conducting its business activities with the utmost integrity.  This philosophy has been with ALR throughout its years and remains as the cornerstone of the company's philosophy today.