Associated Lighting Representatives (ALR) opened for business in 1961 as a two person agency representing several small lighting manufacturers.  In the nearly 60 years since, ALR has grown to be one of the dominant sales agencies in the country, with over 100 employees, four offices and an enviable list of manufacturers.

The company was founded upon the simple premise of providing the best possible service to its customers while conducting its business activities with the utmost integrity.  This philosophy has been with ALR throughout its years and remains the cornerstone of the employee-owned company's culture today.

Main Office - Oakland

7777 Pardee Lane

P.O. Box 2265

Oakland, CA 94621

Telephone 510-638-3800


1912 Del Paso Road

Sacramento, CA 95834

Telephone 916-383-4545


2720 N Grove Industrial Dr Ste 111

Fresno, CA  93727

Telephone 559-453-0444


9070 Double Diamond Parkway

Reno, NV 89521

Telephone 775-849-9770

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© 2020  ALR, Inc.